08 December, 2016     

Get Ready for a Samoan Knock-Out at the Joseph Parker Fight

The nation of Samoa has delivered a knock out deal, stepping in to fund Joseph Parker’s heavyweight WBO title fight against Mexican Andy Ruiz Jr in Auckland this Saturday. 

Joseph Parker was born in New Zealand but is of Samoan heritage. He follows the footsteps of another Polynesian great, David Tua, who also went for the title against the great Lennox Lewis sixteen years ago in Las Vegas. With his stature and rigorous training regime, pundits believe the odds are in Parker’s favour.

In a sponsorship deal, Samoa’s majestic land and seascapes, white sand beaches, lush forests and rich culture will be showcased during the televised fight, with a special role for the Prime Minister, The Hon Tuilaepa Sailele Malielegaoi who will be present to introduce the main event. There will also be a ceremonial introduction prior to the national anthems being performed.

At a press conference just two days out from the much anticipated fight, Parker’s trainer says he’s the best prepared he has been in the last two years. "This is an epic event with historic values with two young fighters trying to cement their place in their countries' histories," Barry said.

Although born in Auckland and a ‘hard-out Kiwi’, 24-year-old Parker speaks Samoan and visits Samoa every year to spend time with family and enjoy the Samoan way of life. In Samoa Parker is referred to as Lupesoliai La'auli – the name is a sign of respect and was bestowed upon him from his mother’s village as appreciation for what he has achieved for Samoa – La’auli can be translated as warrior.

Parker goes into the fight with a 21–0 record with 18 wins by KO, while Ruiz has a 29–0 record with 19 KO victories.

The man himself says he is more than ready to take on Andy Ruiz, "I want to win it well, I want to be a part of history," Parker said.

The fight will take place at Auckland’s Vector Arena at 7.30pm on 10 December 2016.

Watch a tour of Joseph Parker's Samoan backyard. 



  07 December, 2016     

Samoa Delivers a Knock-Out at Parker Fight

The nation of Samoa has delivered a knock-out deal, stepping in at the eleventh hour to fund Joseph Parker’s heavyweight WBO title fight against Mexican Andy Ruiz Jr in Auckland.

In a sponsorship deal reported to cost USD$100K, the islands of Samoa will be featured to a worldwide audience, showing off its unique tourism offering as well as provide a taste of what’s offer for international investors.

Samoa’s majestic land and seascapes, white sand beaches, lush forests and rich culture will be showcased during the fight, with a special role for the Prime Minister, The Hon Tuilaepa Sailele Malielegaoi who will be present to introduce the main event.

There will also be a ceremonial introduction prior to the national anthems being performed.

The support from Samoa was crucial to the fight being held in Auckland, where Parker was born, rather than the USA.

Joseph Parker was born in New Zealand but is of Samoan heritage. He follows the footsteps of another Polynesian great, David Tua, who also went for the title against the great Lennox Lewis sixteen years ago in Las Vegas. With his stature and rigorous training regime, pundits believe the odds are in Parker’s favour.

Sonja Hunter, CEO of Samoa Tourism Authority, said that there was no hesitation when the opportunity was presented. “Yes, there is a fantastic return on investment for the destination, reaching a global audience which allows us to promote Samoa not just as a fabulous emerging destination to new European and American markets, but also to whet the appetites of international investors looking for new markets to tap in to.”

The fight will take place at Vector Arena, starting at 7:30pm (NZ time) on Saturday December 10th.

Photo credit - Joseph Parker Facebook page



  23 November, 2016     

People Magazine's Sexiest Man Alive is Samoan

In a special double issue, People Magazine has voted Dwayne ‘The Rock’ Johnson as the Sexiest Man Alive, gracing the cover of its December issue.

The star of the latest Disney blockbuster, Moana was described by the magazine as “sweet, smart and sculpted”. In this issue he speaks about his family life, the kind of women that catches his eye, life with his daughter Simone and baby Jasmine.

Known by his moniker ‘The Rock’ which was in reference to his exceptional physique as shown off during his professional wrestling days, he was also a decorated football player before following the footsteps of his grandfather and father into the WWE arena. he has since built up a career in show business starring in block busters such as The Mummy Returns, The Scorpion King, The Fast and the Furious, Race to Witch Mountain, Hercules and San Andreas to name a few.  He is also a celebrated reality TV show host, hosting Hero, and is also a celebrated producer.

His latest project sees him play the role of the demi god Maui, in Disney’s Moana.
Dwayne Johnson is the son of a Samoan mother and a black Nova Scotian father. He visited in Samoa in 2004 where he was bestowed a High Chiefly title by the late Head of State, His Highness MALIETOA TANUMAFILI II. The Rock, as he is affectionately known by the locals, is a major benefactor to Samoan causes, donating thousands of his own earnings to various charities for Samoa and is understood to have visited Samoa in the aftermath of the 2009 tsunami to help local communities.

People Magazine’s The Sexiest Man Alive issue is out now.



  28 October, 2016     

Taumeasina Island Resort’s early Christmas gift to you

Samoa’s newest luxury offering Taumeasina Island Resort has released a family and friends special available for travel during the Christmas holidays.

Book between now and and November 30, 2016 and you can stay at this fabulous new resort for as low as WST$345 (approx. AUD$180 or NZ$190) per room per night in either their Ocean View or Deluxe Ocean View rooms.

The rate includes:
•    Taxes
•    Daily continental breakfast
•    25% off Fofo Spa and Sauna
•    Free daily transfers to Apia
•    Free WIFI
•    Complimentary use of all non motorized water sports
•    Welcome beverage on arrival
•    General Manager’s Welcome Cocktails

Boasting breathtaking views of the Pacific Ocean and the scenic mountains of Upolu from every vantage point on the island, the resort is located on an island just five minutes from the nation’s capital of Apia and connected to the capital city by causeway.

Taumeasina Island Resort offers three restaurants, two bars, a state of the art fully equipped gym and a luxurious spa featuring a selection of indulgent treatments using local and international beauty products.

Book now for a tropical Christmas holiday in paradise without costing the earth. Minimum three nights stay for travel between 1 November 2016 to 28 February 2017, conditions apply and is subject to availability.  Click here for full terms and conditions and booking information.



  25 October, 2016     

Samoa’s Seabreeze Resort wins SAMOA'S LEADING RESORT award for fourth consecutive year.

Samoa’s Seabreeze Resort has once again won the coveted award of Samoa’s Leading Hotel at the 23rd annual World Travel Awards held in Danang, Vietnam.

This is the fourth consecutive year that Seabreeze Resort has been awarded this title in what is considered as the Oscars of the tourism industry, as voted by travel and tourism professionals worldwide.
 
“Ten years ago we had a dream to create a utopia for couples in an untouched Island paradise, our expectations are high and to be acknowledged at a worldwide level, for four years in a row, is just an amazing achievement. We are extremely proud and it means so much to our dedicated and skilled staff.  Our continuous success really is the result of their incredible efforts. They work hard everyday to create this oasis where guests can simply relax and enjoy the exquisite cuisine, personal service, and genuine Samoan hospitality, ” says Wendy Booth, Owner, Seabreeze Resort, Samoa

The award winning 4.5 star Seabreeze Resort is the ultimate in boutique luxury, gently nestled into a private secluded bay on Samoa's famous south east coast of Upolu.
 
In addition to the awards, Seabreeze Resort was also ranked 11 out of 25 for the Top 25 small hotels in the South Pacific in the 2016 TripAdvisor Travellers’ Choice™ awards and 9th in the Top 25 resorts in the South Pacific for Romance in the Travellers' Choice Awards.
 
“We are thrilled to hear about the success of Seabreeze Resort,” says Sonja Hunter, CEO of Samoa Tourism Authority.

“We work closely with all of our properties to ensure that guests to our country experience the Samoan hospitality that is world renowned. Seabreeze Resort has been in the forefront of the hospitality renaissance in Samoa, embodying this unique hospitality and we thank them for their wonderful work and for doing Samoa very proud,” says Sonja.

-END-



  23 September, 2016     

Samoa Celebrates Boost in Visitor Numbers

Samoa Tourism Authority has released data from Samoa’s Bureau of Statistics showing that Samoa continues to enjoy a rise in visitor numbers during the April–June period.

Figures released for the Quarter show 35,225 visitors clearing customs, an increase of 11% from 2015.

Total arrivals for the year-to-date stand at 65,274 (compared to 58,559 in 2015).
In June alone, 12,773 visitor arrivals were recorded, representing growth of 10% versus the same period last year.

For the (Apr–Jun) Quarter, 38% of total visitors were Leisure travellers, while 30% and 10% were Visiting Friends and Relatives and Business travellers respectively. All purpose of travel recorded solid double digit increases from 2015 with Leisure up 11%, VFR at 15% and Business at 14% higher.

Sonja Hunter, CEO of Samoa Tourism Authority says that the figures indicate growing confidence amongst travellers.

“Our promotional efforts are paying off, especially in source markets such as the USA where we are getting healthy arrival figures from. Our activities out in the market as well as on social media are capturing the attention of a new breed of traveller that is looking for a tropical getaway with a difference.  The increase of visitors to our islands shows that Samoa is a place that has something to offer all kinds of travellers,” says Sonja.

Top source markets recorded healthy arrival figures with New Zealand leading the pack with numbers, and American Samoa and the USA recording the highest growth percentages (during the quarter).
•    New Zealand: 15,095 visitors (3% growth)
•    Australia: 7,152 visitors (10% growth)
•    American Samoa: 3,646 visitors (19% growth)
•    USA: 3,038 visitors (14% increase)

“We are confident that these numbers will hold, if not increase in the coming months as we continue to work closely with our partners to ensure that we are able to exceed the expectations of visitors and provide them the paradise experience they have come for,” says Sonja.



  16 September, 2016     

Samoa Fashion Week 2016

This week Samoa showed itself to be the fashion and style capital of the South Pacific as it hosted the inaugural Samoa Fashion Week – SAC Runway 2016.

The first of its kind in Samoa, the week kicked off in South Pacific style with a Charity Fashion Cocktail event at the Tanoa Tuitala Hotel.

The week-long event aims to showcase the work of emerging local designers and culminates on the 16th with a glittering runway show where two emerging designers will be selected as this year’s winners, they will then attend the Pacific Runway Fashion Show in Sydney, Australia.

Watch a video of the opening event here

Fashion Forums and Markets, which feature established designers and labels were held during the week.

Samoan fashion has been in the media recently when Parris Goebel – renowned choreographer, dancer and actress – wore an off-the-shoulder, sapphire coloured Pasifika-inspired gown by E’vana Couture, one of Samoa’s celebrated labels, at the MTV VMA Awards. Goebels was honoured at the awards with three nominations for her work on Justin Bieber’s Sorry video.

Samoa Fashion Week is the brainchild of the Samoa Arts Council (SAC) and its collaboration with the Pacific Runway Fashion Show Sydney Australia.

“It’s time Samoa celebrated the local talent of which we have plenty of,” says Sonja Hunter, CEO Samoa Tourism Authority.

“The beauty of our country, the bright colours and shapes which feature in our tropical paradise have no doubt been of great inspiration to these emerging talent. Mother Nature has gifted us with beauty in abundance, and our appreciation of it is expressed through the work of these gifted artists, who have used these natural gifts as inspiration for what we have seen thus far.  This week so far has proven that our local talent is on par with the region, no, the world”, says Sonja.

Experience this beauty for yourselves and take home some local fashion and visit our islands now. Contact your travel agent for the latest deals or go to www.samoa.travel for more deals. Beautiful Samoa awaits ...

Visit the Samoa Fashion Week Facebook page.



  13 September, 2016     

Sheraton sees potential in VFR

Samoa’s two Sheraton properties see considerable potential in the visiting friends and relatives (VFR) market out of New Zealand and Australia.

Mark Francis, complex general manager, and Sherrilyn Charles, complex director of sales and marketing, at Sheraton Samoa Aggie Grey’s Hotel & Bungalows, and Sheraton Samoa Aggie Grey’s Resort; are in the country now to connect with key trade partners.

Francis says the New Zealand market remains number one for Samoa and the figure continues to rise steadily at about 5% a year. He says it can be dicult to separate the leisure market from VFR traffic but adds that both can represent good business for the hotels.

‘We are focusing on that VFR market. Some of these people have lived in New Zealand or Australia for at least 10 to 15 years and their expectations on accommodation may have changed in that time. They might want to mix it up between the village and the hotel.

 

Source - Travelinc Memo