18 September, 2009

Samoa at PATA Travel Mart

Cabinet has approved the participation by the Samoa Tourism Authority’s Marketing Manager, Mr. Dwayne Bentley, of the Pacific Asia Travel Association (PATA) Travel Mart to be held in Hangzhou, China from 22-23 September, 2009.  Samoa has become a member of PATA, and this is the first time Samoa has participated in this event.

During the Mart, meetings with and presentations to potential buyers/tour operators from Asia, including China, America and Europe will take place to highlight key aspects of Samoa’s holiday products and services as well as discuss the possibility of including these in the distribution channels of the various tour operators.

Participation at PATA Travel Mart is part of the STA’s efforts to educate the travel trade and raise awareness about Samoa, especially in the People’s Republic of China where Samoa has been granted Approved Destination Status (ADS) by the Chinese government.