22 May, 2010

Samoa being promoted at BFTE 2010

The warring views of Prime Minister Tuilaepa Sa’ilele Malielegaoi and Fiji’s military leader Frank Bainimarama have not affected relations between the two countries, in tourism at least.

Despite the strong condemnation of Fiji’s military government by Samoa’s Prime Minister, the Samoa Tourism Authority (STA) is attending the Bula Fiji Tourism Exchange (BFTE), hoping to sell Samoa to the world there.

STA’s Marketing and Promotions manager, Dwayne Bentley told the Fiji Times Samoa was pleased to be at the annual event held at Denarau Island. He said it was an opportunity to tell wholesalers things are normal in Samoa. Come to sunny Samoa…this is the message being spread by the Samoa Tourism Authority (STA) at the Bula Fiji Tourism Exchange. After the tsunami last year, Mr Bentley said people of Samoa had rebuilt their lives and begun attracting tourists. The Marketing Manager said Samoa has been attending the BFTE for the past eight years.

“Attending this BFTE is a good opportunity for us to assure the wholesalers and tourism operators that Samoa is normal,” he said. The New Zealand market remained the main generator of inbound arrivals with 42 per cent share followed by Australia and American Samoa with 19 per cent and 18 per cent respectively in 2010.

Majority of inbound travellers from NZ, Australia and American Samoa went for business-related activities and family-oriented matters. Despite the political problems in Fiji, however, tourism appears to be on the rise again in that country.

The Warwick hotel chain has plans to build a Hotel at Vavau, Aleipata.

Source: Samoa Observer (www.samoaobserver.ws)