14 February, 2011

Sydney fashion scene gripped by Samoa fever

South Pacific fever is set to hit Sydney when Samoan label Mena launches their inaugural swimwear range in Australia in March. Making their debut at Fashion Exposed in Sydney on 6-8 March, Mena will also be showcasing their Resort 2011/12 collection.

Mena is the brainchild of Samoan sisters Agnes, Jackie, Gina and Charlene Loheni, created in 2002 after growing up learning about designing and dress making from their mother Mena (whom the label is named after).

Mena has a strong focus on the family’s Samoan heritage – the last bastion of Polynesian culture - executed through colour and bold prints.

Their 2010/2011 Resort range draws inspiration from the vibrant hues of the Samoan land and seascape, as well as using prints inspired by local flora such as bread fruit leaves and frangipani blossoms.

Maxi dresses utilize floaty chiffon and structured cotton to celebrate the curves and shape of a woman’s body. Shorter, flirtier party dresses are a flutter of frills, exotic shapes and bold colours that promise to be sure staples in your summer beach party wardrobe.

Daring separates are a sure stand out in the collection and make for a refreshing addition to summer corporate ensembles.  Each piece of the Resort collection from Mena embodies the soul of Polynesia, alluding to the exotic treasure islands of the South Pacific.

“We are very excited to be launching our inaugural swimwear collection in Australia” says Agnes Loheni.

“Mena has been doing very well in the South Pacific as well as Japan, so infiltrating the Australian market is the next step for us.  Australians have a love affair with the South Pacific and with the romance and exoticism associated with Samoa, we hope the label will do well in this market.”

Samoa Tourism Authority welcomes Mena to Australia.

“Mena embodies the spirit of Samoa and we are excited to have Mena provide Australians a slice of Samoa through their beautiful clothing” says Peter Sereno from Samoa Tourism Authority’s Australian office.

“As a family-run business, Mena is a shining example of the Fa’a Samoa principle which embodies all that it means to be Samoan – that is, through family and by working together you can produce the most beautiful things.”

Fashion Exposed is on the 6-8 March at the Sydney Exhibition Centre.  Mena will be on display at stand 3116.