Introducing Samoa

WELCOME TO SAMOA. FOUND IN THE HEART OF THE PACIFIC OCEAN BELOW THE EQUATOR, OUR ISLANDS ARE HALF WAY BETWEEN NEW ZEALAND AND HAWAII.

Talofa lava and welcome to Samoa, the treasured islands of the South Pacific.

Samoa is considered the heart of Polynesia. It has a 3000 year-old way of life called Fa'a Samoa that underpins a memorable visitor experience.

Samoa is a postcard of natural beauty consisting of ten islands, each offering very distinct and different environments to explore. Blessed with stunning land and seascapes, and friendly people who are proud of their country,  there are many versions of paradise to discover. Drive around around in a day, or take a leisurely trip over a few days, or even tour by cycle over a week, or just base yourself at a resort and relax.

From the rainforest covered rugged volcanic mountain peaks of Savai'i, to the vast valleys leading down to Upolu's coastline ringed with a necklace of white sandy beaches.

Explore Samoa's lush green fertile valleys  where banyan trees tower above the tropical rainforest canopy. Take time to cool down at a watering hole next to one of Samoa's many cascading waterfalls that drop into rivers cutting jagged lines through the valley floor as they make their way to the ocean.

The coastline is a wonder in itself, with sparkling white sand beaches, in some places stretching for miles, and here and there are walls of sheer cliffs that drop straight into the Pacific.

Beyond the beaches out into the blue lagoons are scattered the rest of the islands that make up the Samoa archipelago, some inhabited, others with only  wildlife, protected by the fringing coral reef that keep the powerful force of the Pacific Ocean at bay.

And amongst all this natural beauty and picturesque valleys and coastline you will find nu’u or villages with their churches, meeting houses and open fale or homes encircling the malae or village green.

Home to people proud of their strong Fa’a Samoa – cultural heritage – that live alongside these natural wonders.

For it’s the people, culture and nature that give life to these islands.