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WE’RE GETTING READY TO WELCOME YOU BACK


Samoa has been lucky enough to avoid the major health impacts of COVID-19, but we’ve missed our guests – especially our friends from across Australia and New Zealand who spent so much time with us before the pandemic. After parting ways for too long, Samoa really can’t wait to share its laughter, warm hospitality, and culture once again.  

With Samoa’s national vaccination drive picking up pace, our vibrant tourism sector is reawakening, with preparations now well underway to come back brighter and with more energy than ever before. As we anticipate future travel corridors with our closest neighbours, we’ve got so much to tell you about everything we’re doing to safely welcome visitors again soon while making sure our first guests will enjoy the incredible travel experiences they’ve been dreaming of.

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The Samoa Travel Tracer App is now available for download

After such a long time, we know the excitement to travel is very real. We also know that as you anticipate the opportunity explore new places again, there is so much to think about when it comes to deciding which destinations will be safest to visit and what your experience might look like in a post-COVID world. 

From beach huts to superior resorts

Samoa has everything you need for the ideal post-COVID getaway. Despite its relatively small size as an island nation in the South Pacific, Samoa offers a huge range of accommodation options to suit every type of traveller and budget.

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Getting out and about

As you might expect from a warm tropical island surrounded by sea, Samoan food is about as fresh as it gets. Delicious seafood is caught every day in Samoa thanks to its thriving local fishing industry, while tropical fruit and vegetable plantations enriched by fertile volcanic soil are scattered throughout the countryside.

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Small islands with big flavours await you

It might be a nation of small islands but there’s something for everyone to enjoy in Samoa, and with so much to see and do, you really can create your own adventure here. Naturally, though, there’s probably no better place to start your Samoan escape while getting a feel for what the islands are all about than one of Samoa’s idyllic white sandy beaches.

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We’re on the road to welcoming visitors to Samoa again but reigniting our tourism sector must be done carefully and responsibly to guarantee the safety of our communities and guests. At the same time, Samoa’s hotel and experience operators must be well prepared to deliver upon all the expectations of our next arrivals. 

Creating a COVID-safe environment for everyone

With the help of Samoa Tourism Authority’s Travel Ready Toolkit, there are plenty of steps you can take to create a COVID-safe environment for your customers, staff, and surrounding communities. Above all, operators who can offer plenty of guidance and reassurance will be vital to Samoa’s effort to reopen to tourism safely and confidently.

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Preparing your product or hotel for new arrivals

Our past research has found there are lots of reasons why people choose to visit Samoa – from feeling welcomed and experiencing our nation’s colour and vibrancy, to enjoying people’s humour, culture, and daily life. We also know that many visitors are attracted to Samoa because their time here makes them feel uplifted and ready to return home reinvigorated.

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What is Samoa doing to restart tourism?

Samoa’s tourism industry has been hit hard by the COVID-19 pandemic. Early in 2020, swift decision making by the government saw Samoa’s borders close to international arrivals, of which, two-thirds were travellers from New Zealand and Australia making up nearly three-quarters (72%) of visitor spend pre-pandemic.

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It’s been a while, but pent-up travellers will soon start making enquiries again as overseas trips begin to look more like a reality. But are you prepared for it? With the pandemic completely changing the game for advisors in the travel space, we’ve got everything you need to help you sell Samoa in a new world of travel. 

Creating a Samoan travel experience: Uncovering what’s new in the destination

As we anticipate the return of travel, advisors in the travel trade will be eager to find out what’s changed since they last booked a Samoan escape in 2019 – and how to go about planning and booking their next Samoan adventure once enquiries start to pick up.

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Giving confidence and inspiring travellers in a new world

Developing your expertise in a destination gives you the best chance of inspiring travellers while helping you curate the right packages for every type of consumer. It’s easy to become a Samoan travel specialist by using the many tools, resources, and online training modules that you’ll find available on our frequently updated Samoan Specialist platform.

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What travellers will want from a Samoan escape in a post-pandemic world

After a long stretch without taking an overseas trip, visitors to Samoa will be looking for authentic cultural experiences which offer the opportunity to put the pandemic and those feelings of confinement behind them – finally. Within the Pacific region, Samoa is the perfect ‘long-haul’ holiday destination that’s not quite long haul but promises the same feelings of disconnect from home, relaxation, and cultural immersion.

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