Visitors to our beautiful Pacific Island paradise can expect a warm, friendly welcome. Samoa’s modest people enjoy a deeply traditional way of life according to Fa’a Samoa - the Samoan way.
We welcome you to discover and explore the ancient customs and colourful traditions that govern everyday life on our tropical islands, from everyday rituals and values to dance, art and cuisine.
Fa’a Samoa places great emphasis on providing warm hospitality.
Visitors who are invited into a traditional village or family home can expect to experience this, but should show respect by familiarising themselves with traditional customs and protocols.
Fa’a Samoa - the Samoan way – is a way of life that stretches back more than 3,000 years and is reflected in every aspect of Samoa’s communal society.
Fa’a Samoa celebrates traditional values, culture and environment.
The three main pillars of Fa’a Samoa are the matai (chiefs), aiga (extended family), and the Christian church.
In Samoan society, matai are the head of their extended family, but their place in the nu’u (village) also encompasses civic and political roles.