Each year, a young woman is crowned as Miss Samoa after competing in a number categories including talent, best sarong, traditionally inspired wear and interview.
The winner of the pageant, which is dedicated to supporting opportunities for young Samoan women, travels to the Miss South Pacific Pageant. The winner also travels around Samoa visiting worthy organisations and highlighting important causes.
All of Samoa gets behind the pageant, particularly each contestant’s village which will put up decorations in honour of their local pageant representative.