26 March, 2010     

Tourism Marketing Taskforce meets in New Zealand

Cabinet has approved the participation by the Tourism Marketing Taskforce to a meeting in Auckland New Zealand, on March 31 2010.


This meeting will discuss Marketing Programs and Promotions. It will also look into Financial year ending 2009/2010 and beginning of the next Financial year 2010/2011 for Polynesian Blue, Air New Zealand, Air Pacific and the Hotel Association.


This Task Force Committee was established five years ago to discuss ways to promote and share issues concerning the economy of countries where tourists originate from. Participants at the meeting include members of the Tourism Marketing Taskforce, representatives from Airlines and the Hotel Association.


Representatives from the Samoa Government include, Deputy Prime Minister, Afioga Misa Telefoni; Samoa Tourism Authority General Manager, Matatamalii Sonja Hunter; and STA Marketing Manager, Dwayne Bentley.


SOURCE: Samoa Government Press Secretariat

  16 March, 2010     

Recovering Samoa welcomes tourists


Samoa is a beautiful place, a land of golden sand, towering coconut palms and wide, open smiles. But it is also a country in pain. Beneath its idyllic tropical veneer lies a nation intent on rebuilding its infrastructure and its people.

When a massive earthquake 8.2 on the Richter scale struck off the coast of Samoa in August last year, the subsequent tsunami left a trail of devastation on the south coast of the country's main island, Upolu.

Although the rebuilding is well under way, much of the Lalomanu area shows the destruction the tsunami wreaked: the beach fales and villages were reduced to rubble, and everyone in Lalomanu has their own tale of loss.

The elderly father killed in his bed, the mother who died trying to flee in her car, the young children swept away the wounds are raw, just below the surface of Samoa's national consciousness.

But Samoa has rebuilt before, and it is determined to do it again. Tourism is the lifeblood of Samoa's economy and in this time of hardship the government is pushing its holiday trade.

Flights from New Zealand are cheap and Samoa remains a resolutely charming and hospitable travel destination.

Your getaway begins the moment you step off the plane and are engulfed by a humid heat so different from New Zealand's cool climate. The drive from Faleolo International Airport to Apia will confirm you are far from home. The narrow road is edged with lush fruit trees and small villages dot the half-hour drive into Samoa's capital.

It is a different life, a simpler life. Stray dogs and pigs roam the road and smiling children wave at motorists, their arms weighed down with coconut leaves.

Apia is a hive of activity, a vibrant, dusty town which reverberates with the sounds of car horns and church bells. Men in bright lavalavas talk on the street and woman cluster in the food markets gathering supplies for post-church Sunday lunch.

Religion is everywhere in Samoa and so are the churches. Even in the remotest village, where electricity and internet connections are unheard of, there will be at least one monolithic church.

This is a monument to the island's firm Christian belief system which shapes its politics, family life and national identity.

Nestled on the outskirts of Apia stands a most colonial outpost, the former family home of novelist Robert Louis Stevenson. The imposing wooden home, which can be visited for a small fee, is furnished as it was when Stevenson lived there in the late 1890s.

Later, if you have the stamina, you can climb nearby Mt Vaea and visit the author's grave.

To get a sense of the real Samoa you must leave Apia behind. Thirty minutes from Apia is the idyllic Piula Cave Pools. Sitting beneath a theological college, these freshwater pools are a cool oasis away from the stifling heat and are a favourite with the locals.

Travel along this east coast road further and you will begin your ascent over the Le Mafa Pass. This spectacular road takes you deep into Samoa's mountainous jungle and offers magnificent views over the island.

If you want a quicker route from Apia to the tsunami-savaged south coast, take the Cross Island Road and check out the tiling on the house owned by disgraced former MP Taito Phillip Field.

The hour-long trip to Samoa's other island, Savai'i, is worth the muggy, crowded ferry ride. You can take your rental car aboard handy once you reach the larger of the two main islands.

At Savaii's Salelologa Wharf ferry terminal, watch out for the delicious homemade snacks. There are pre-drilled coconuts to buy, fresh baked pork buns, free range eggs or crispy taro chips.

All can be bought for a meagre sum and make the hot wait for the ferry more bearable.

In Salelologa, the largest settlement in Savai'i, stop to visit the old and new markets. Held in a hulking metal shed there is a vast array of cheap treasures.

If you can get past the heat there are hand-painted lavalavas, tapa cloths and all manner of Samoan paraphernalia going for a song.

Next, head to the north coast of Savai'i and stop in at the ‘Swimming with Turtles’ pond. The turtles here have been caught accidently by fishermen and live in the large ponds until they are eventually returned to the sea.

Visitors can take a dip with the turtles and even feed them a snack their food of choice appears to be juicy hunks of fresh papaya. But beware: one turtle mistook my white, gleaming leg for a piece of tropical fruit. Just as well they don't have teeth.

Further on, the majestic Saleaula lava fields are well worth a stop. In 1905 Savai'i's Mt Matavanu erupted, sending floods of molten lava flowing across the island. The village of Saleaula was all but destroyed, and churches, homes and graves remain fossilised in the hardened rock.

The more intrepid traveller should visit the famous Craterman, who lives in an isolated fale high in the mountains of Savai'i. Self-proclaimed Craterman has spent the last seven years building the road up the mountainside.

A 4WD is mandatory to get to the top, but once there, visitors can take a sweat-inducing trek to the summit and observe rare butterflies and mysterious native orchids. The views aren't bad either.

The best part of any Samoan holiday is, of course, the locals. Friendly, welcoming and always ready for a story, Samoans make any visitor feel like a VIP in paradise.

The writer travelled courtesy of Air New Zealand and Samoa Tourism Authority.

Getting there, staying there


Aggie Grey's Resort

: The latest addition to the Aggie Grey's chain, the resort offers unrivalled luxury, five restaurants, a spa, a golf course and water sports. It's a brilliant addition to Samoa's hospitality trade. Rooms from NZ$180 a double to NZ$510 for an executive suite and NZ$1290 for a presidential suite, all plus 15 per cent GST. Deals at samoa.travel for NZ$1199 for five days.

Aggie Grey's Hotel and Bungalows

: A Samoan institution in the bustling capital of Apia, this family-run hotel has served tourists, locals and visiting dignitaries since 1933.

Five-night package from Harvey World Travel including return airfares to Samoa flying Air New Zealand, five nights accommodation staying in a standard family room (bed and breakfast) from NZ$899 per person sharing a twin room, until March 28 .

Insel Fehrman Hotel

: Air New Zealand Holidays has flights plus five nights from NZ$839 per person share twin ex Wellington. Details at


. Lusia's Lagoon Chalets

: Just minutes from the Savai'i ferry terminal, Lusia's is the perfect getaway, nestled in lush bush with a wharf and in-house restaurant. Lusia's provides a solid cheap-and-cheerful option from NZ$55 per person.

Vacations Beach Fales

: A simpler option for the more intrepid traveller on Savai'i's northern coast, family owned with traditional fales. A real island experience and perfect for travellers on a budget, from NZ$90 per person per night.

Getting there: Air New Zealand flies several times each week from Auckland to Apia. Fares from Wellington cost from NZ$688 return.

SOURCE - stuff.co.nz

  12 March, 2010     

Samoa to host ANZ Pacific Nations Cup 2010

(IRB.COM) Thursday 11 March 2010

The International Rugby Board has announced that Samoa will host the 2010 ANZ Pacific Nations Cup. The awarding of the key international tournament to the Samoa Rugby Union represents a further boost to the continued development and promotion of Rugby both in the country and across the whole of the Pacific Islands.

Fiji, Tonga and hosts Samoa will be joined by Japan for the strategically important IRB-funded tournament which will provide vital preparation for each of the participating Unions as they build towards Rugby World Cup 2011.

The two-week festival of Rugby kicks off on June 12 with a mouth-watering encounter between Fiji and Japan in Lautoka. Last year the two teams delivered a compelling spectacle in the final round of matches with Fiji edging the match 40-39 at the death. Samoa and Tonga play their opening match the same day in Apia, and two rounds later a new name will be etched onto the coveted Trophy.

With all but one of the matches again being played in one country, the 2010 tournament offers a platform for the delivery of key legacy initiatives, including refereeing and coaching workshops and junior rugby clinics and competitions, all geared towards the strategic goal of increasing competitiveness throughout the Pacific Islands.

"The hosting of the ANZ Pacific Nations Cup matches in Samoa is a very exciting development for a tournament that is well-established as a major event on the Rugby calendar," said IRB Chairman Bernard Lapasset.

"Samoa has a rich and proud Rugby heritage and I am sure that the Samoa Rugby Union will embrace the opportunity to showcase their country and the Union with the first major international fifteen-a-side tournament to be hosted in the country."

"The Game continues to achieve growth around the world through the IRB's £48 million Strategic Investment Programme, and this tournament is a key element, providing the Participating Unions with an expanded competition calendar and a dedicated player development pathway aimed at increasing competitiveness at Test level, and ultimately at Rugby World Cup," added Lapasset.

Samoa Rugby Union Chairman Tuilaepa Sailele Malielegaoi, said: "The Samoa Rugby Union is honoured and delighted to be this year's hosts for the IRB Pacific Nations Cup. Being undoubtedly the Pacific Islands' [not Island's as many islands ] Premier tournament, Samoa will certainly be looking forward to a tremendous festival of entertaining Rugby."

Samoa Rugby Union Chief Executive Officer Su'a Peter Schuster, said: "Hosting the ANZ Pacific Nations Cup 2010 will be a special moment for the Samoa Rugby Union and the people of Samoa as it will be the first major Rugby tournament played in the [ teh ] country since last year's tsunami disaster. We are looking forward to welcoming Fiji, Japan and Tonga to Samoa, for a competition that will be a source of excitement and joy for everyone in the country."

Tournament Schedule
Round 1
Sat 12 June - Samoa vs Tonga, Apia Park 15.10
Sat 12 June - Fiji vs Japan, Churchill Park 15.10
Round 2
Sat 19 June - Samoa vs Japan, Apia Park 13.10
Sat 19 June - Fiji vs Tonga, Apia Park 16.10
Round 3
Sat 26 June - Fiji vs Samoa, Apia Park 13.10
Sat 26 June - Japan vs Tonga, Apia Park 16.10

  08 March, 2010     

Samoa highlighted at Emerging Destination Event

Myriad Travel Marketing, a leading Manhattan Beach-based tourism marketing company, organized a special ‘Emerging Destinations’ media event in New York on March 2 highlighting Antarctica, Papua New Guinea, Samoa, and Uganda. Representatives of these destinations were on hand to share the culture, new trends and tourism products, and opportunities for 2010 at the event. Pictured above from L-R, Kelly Swift, Tourism Uganda, Amy Heacock, Samoa Tourism Authority, Elizabeth Crabill, Lindblad Expeditions, Laura Matar, Papua New Guinea Tourism Promotion Authority.

Following presentations by each destination a lively Q&A was held with important questions about visitor safety, social media, environmental sustainability, airlift, and visitor trends from the U.S. market covered. From bird watching and diving to honeymoon escapes these destinations all offer diverse and compelling reasons to visit this year and as the number of tourists continues to increase to each. Travel agents can expect more demand and an increasing number of suppliers to book with in the future.

Myriad Travel Marketing, http://www.myriadmarketing.com/;  Samoa Tourism Authority, amy@myriadmarketing.com, www.Samoa.travel

SOURCE: Travel World News

  04 March, 2010     

Visitor arrivals to Samoa increase

Samoa welcomed 5.4 percent more visitors in 2009 compared to the year before, the Samoa Tourism Authority announced this month.

The tourism body said the country received 128,804 visitors last year, injecting WST304.3 million into the economy, a marked improvement over the 122,163 visitors it received in 2008.

Samoa also received two more cruise ships during the year than in 2008, with 17 cruise ships bringing in 16,633 visitors.

New Zealand, Australia and American Samoa were the top three visitor arrivals markets while Holiday and VFR was the top visitor market a 77 percent share.

Air New Zealand and Polynesian Blue dominated the travelling traffic with a 68 percent market share.

The tourism industry directly employed 5400 people during the year, representing 10 percent of total employment.

"The year 2009 has proven that though Samoa has gone through various obstacles including the global crisis and natural disaster such as the Tsunami, the destination still was able to cope given its ability to maintain its standards and focus, in increasing its marketing efforts especially in the main markets," said Samoa Tourism Authority.

SOURCE: E-Travelblackboard

Get in the loop