AS ISLAND NATION ENJOYS RECORD NUMBERS IN FIRST QUARTER
Official figures received from the Samoa Bureau of Statistics shows continued confidence in Samoa as one of the premier South Pacific destinations of choice with stats setting the tone in what will be a stellar year of visitor arrivals for Samoa.
Figures from January to March 2016 show a 12.1% overall increase in visitor arrivals across all market streams compared to the same period in 2015. There were 30,049 visitor arrivals, with New Zealand and the USA performing strongly with increases of 31% and 50% respectively.
Holiday figures bucked the trend with a 27% increase despite global warnings regarding the Zika Virus threat, showing confidence in the measures set in place by the government and properties to protect and safeguard their guests. The Visiting Friends and Relatives segment also performed extremely well with a 22% increase.
The economy has enjoyed a boost from increased visitor numbers with quarterly earnings recording a 14.73% increase buoyed by the strengthening of the $USD against the $SAT.
Australia remains steady, with 6,189 visitors clearing customs for the first quarter, a figure similar to that in 2015.
Sonja Hunter, CEO of Samoa Tourism Authority says that the figures demonstrate visitor confidence thanks to the excellent market campaigns conducted in these key source markets.
“Despite hurdles such as travel warnings against the region regarding the ZIKA outbreak, our guests continue to come. This is because we have successfully contained and eliminated existing cases and have communicated this effectively, as well as set in place follow through programs and strategies so that our guests can see we don’t just offer lip service.
“The trust that our guests place upon us is a gift that we do not take lightly, and by following through and delivering what we promise: to offer you a safe, healthy and fun holiday experience, we honour that trust which shows in the figures just released.
“We have everything that the South Pacific can offer in one destination: pristine environment, unique culture, friendly locals, delicious food and a variety of accommodation types to suit every budget. If these figures are an indication of what the rest of the year could be like, then it’s a job well done to all,” says Sonja.
Visitors to Samoa can add the luxurious Taumeasina Island Resort to its list of accommodation options when it opens at the capital of Apia on July 1, 2016.
Boasting breathtaking views of the Pacific Ocean and the scenic mountains of Upolu from every vantage point on the island, the resort is located on an island just five minutes from the nation’s capital of Apia and connected to the capital city by causeway.
Taumeasina Island Resort offers three restaurants, two bars, a state of the art fully equipped gym and a luxurious spa featuring a selection of indulgent treatments using local and international beauty products.
The resort’s signature fine dining restaurant is named after the legend of Sina and the Eel, and prides itself for preparing quality, organic, locally produced ingredients fusing both cooking methods and cuisines.
Whether traveling solo, as a couple, a family or a group, Taumeasina has modern and luxurious Ocean View hotel rooms or self contained Waterfront Villas to accommodate all types of discerning traveler.
The resort, which took three years in the making, opened its doors on June 23 to host a wedding as part of a ‘soft launch’, with guests traveling from as far as France to attend the function.
CEO of Samoa Tourism Authority, Sonja Hunter, says the island nation is excited to have another property open in Samoa that caters to the luxury market.
“The resort is absolutely stunning. The design has been sensitive to the environment and reflects the Samoan culture in details throughout the property. It’s a welcome addition to our existing line up of accommodation options and the discerning traveler seeking a luxury offering now has another property for them to consider.
“The restaurants and facilities also offers our visitors more options that are of the highest quality without having to venture too far from the capital,” says Sonja.
Taumeasina Island Resort officially opens on July 1, 2016 and is now taking bookings. See your travel agent or go to http://www.taumeasinaislandresortsamoa.com/ for more information.