Twenty of Australia's and New Zealand's top product managers and senior agents recently returned from the Fa'a Samoa Roadshow in Samoa.
Attendees received property updates, were introduced to new properties and accommodation options and met with property managers both on the islands of Upolu and Savai'i. A total of 25 properties were on show, from waterfront resorts to the traditional Samoan fales dotted along the coast.
Samoa currently averages at just over 23,000 Australian visitors a year. With new properties opening, a strong branding and trade program and having been recently voted as best value destination in the South Pacific STA hopes to increase that number to 28,000 this year.
Peter Sereno, from Samoa Tourism Authority Australia says that while Samoa has much to offer all markets, a focused approach on niches is the easiest way to get visitor numbers up in a short period of time.
"We wanted to empower our agents and product managers with the necessary tools to sell Samoa to the educated traveler - the active traveler seeking more than a 'flop and drop' offer.
"Our agents saw firsthand Samoa's conference venues for the MICE market, the state of the art sporting facilities ideal for rugby, football, cricket and swimming training and meets, experienced fishing and diving tours, inspected amenities for water sports, golf as well as picture perfect locations for weddings and honeymoons.
Source: e Travel Blackboard