As part of the Samoa Tourism Authority’s ongoing efforts to create awareness about Samoa as a preferred holiday destination in the Australian market, the Authority in collaboration with the tourism industry hosted the Channel 10, Australia film-crew. The crew is part of the “Totally Wild” television show, an informative and entertaining program which reflects interests in the environment, sport, pet care and technology.
Its main target audience is teenagers and young children given that they are an educational program. However, the majority of viewers are adults. Given that the program will be aired nationally in Australia as well as internationally to seventeen other countries around the world during prime-time television, Samoa will obtain mass-exposure in what is a key source market for tourists.
Source: STA / Image: Mr. Ashley Eden - Channel Ten