29 April, 2011

Samoa to have strong representation at BFTE 2011

Samoa will be well represented at the upcoming Bula Fiji Tourism Exchange (BFTE) that will take place in Fiji from 18-20 May 2011.

Samoa’s contingency will include: Samoa Tourism Authority, Aggie Grey’s Hotel & Bungalows as well as Aggie Grey’s Lagoon Beach Resort, Amanaki Hotel, Coconuts Beach Club & Resort, Hotel Insel Fehmarn, Lusia’s Lagoon Chalets, Manumea Hotel, Orator Hotel, Polynesian Xplorer, Samoa Scenic Tours and Inbound Services, Sinalei Reef Resort & Spa and Tanoa Tusitala Hotel.

Samoa’s group are well suited to attend the BFTE which is limited to bona fide wholesalers (buyers) and tourism operators (sellers) who represent hotels, resorts, transportation, inbound operators, airlines, activities and cruises etc. within the South Pacific.

The key emphasis for Samoa’s participation at the BFTE is on maintaining existing and developing new beneficial travel trade relations to facilitate the marketing and promotion of Samoa tourism products and services in source markets.

As the BFTE is a travel exchange where contractual and marketing arrangements are made between buyers and sellers, it will undoubtedly provide the Samoa group with an economical way to meet and contract with wholesalers to market and sell their products.

The buyers of what Samoa and other Pacific Islands have to offer, are confirmed from Australia, New Zealand, USA, UK, Germany, China and other countries with strong interest in the South Pacific.

Another important reason for Samoa to attend the event is because Exhibitions such as the BFTE provides a means of building the travel trade’s awareness and interest in Samoa as well as an overall confidence in the destination.

The Samoa group is expected to be in Fiji from the 16 May to allow them time to set up prior to the start of the Event.

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