About Samoa Tourism Authority

The Samoa Tourism Authority (STA) supports both the improvement of existing tourism products and the development of new tourism related business and infrastructure. 

It does this through coordinated promotion, education and training for all industry members which supports industry and community needs in Samoa.

This includes offering targeted advertising and other promotional activities to all samoa.travel business subscribers, presenting professional opportunities and helpful tips, and relevant industry news. 

The STA aims to assist businesses to identify the best way to target visitor markets by gaining a greater understanding of those markets and how to appeal to potential tourists.